BIG LOVE SIGN

Cuddle Creative Works’ team were approached by world-famous car manufacturer, Mini, to produce a photo-op installation for a brand activation they were running at Longleat Safari Park, the UK’s biggest safari park.

The work involved designing, fabricating and installing an eye-catching centrepiece: a 2m tall, 3-dimensional piece of text reading ‘Big Love’. It was designed to invite participation in the campaign by encouraging guests to take pictures next to the eco-inspired slogan.