LEGO AVATAR

Lego-con were excited to unveil their new IP partnership with Disney and approached Cuddle Creative Works to create a pair of eye-catching Lego figures to take centre stage at the announcement. The sub-brand being launched was Lego: AVATAR, which draws on the famous movie franchise set on the fictional moon of Jupiter, ‘Pandora’.

Our team worked with Lego’s famously specific design criteria and brand guidelines to produce a pair of scaled-up figurines. They were hyper-realistic representations of the regular-sized Lego figurines, themselves inspired by characters from the Avatar movies. They served as a fantastic focal point for the announcement.