CREATIVE DESIGN

HOW WE DO IT...

Build it, and they will come… But you’ve got to design it first.

Whether it’s a brand activation, product launch, PR stunt, live event, studio set or interior, every project begins with a vision. It’s up to us to bring this to life.

And we love doing it. Our world-class creative team is ready to put their expert skillsets to projects of all shapes and sizes. They relish each as an opportunity to do something fresh and exciting.

Have a look below to get a sense of how our process works and see how we turn briefs into ideas and ideas into designs.

Experience & Creative Design

Content Strategy & Creation

Activation Design

Environment Design

Event Design

Production Design

Experience & Creative Design

At Cuddle, we focus on turning client vision into showstopping experiential branding experiences. Home to one of the largest creative teams of its kind in the world, full of professionals with a variety of creative backgrounds, we are experts in blue-sky creative, strategic planning, and concept development to provide innovative ideas and designs that go far beyond expectations.

Content Strategy & Creation

We are storytellers, first and foremost. Once a project begins, our amazing creative team get to work starting with a look at the brand narrative. They’ll look for novel ways to explore that, expand on or subvert it. They’ll then ideate innovative ways to unpack those elements experientially.

We draw on cutting-edge ideas from the worlds of immersive design, video games, social media, pop culture, and guest behaviour trends to create heartfelt narratives that bring guests into the brand story, inspiring connections that stick.

Activation Design

We ideate ways of exploring a brand’s message by fostering physical engagement from guests in multi-dimensional sensory spaces. We turn brand vision into brand experiences. Immersively. Narratively. Somatically. Actively.

We aren’t looking to create pretty things that audiences will observe from a distance; we design experiences that embrace audiences, enveloping them in interactive worlds that excite all the senses and foster deeper connections and lasting engagement. The key is in the word: active.

Environment Design

With this service, we’re looking for ways to truly envelop an audience within three, immersive dimensions. We’re not just looking at the visual identity either. We love designing environments that stimulate all the senses, adding depth to the levels of engagement and the impact on the audience.

We explore different concepts and create richly detailed renders to visualise a space, giving clients a taste of how their project will immerse their guests. We then refine the details and interactive elements for a varied and engaging guest experience.

Event Design

Our approach to event design begins with our speciality: blue-sky thinking and out-of-the-box ideation. We look to define innovative concepts that surprise, stir, stimulate and subvert, creating an event that’s as distinctive as our clients.

We’ll explore novel and occasionally unexpected ways to meet the aims of the project, before moving into detailed planning and environment design to create unforgettable, one-of-a-kind sets and backdrops for concerts, festivals, and public events.

Production Design

We are a full-service creative design and production company. That means we can do everything, all under one roof, a true turnkey solution.

Once our in-house creative team have cooked up innovative concepts, and our designers have cracked the code of how to execute them, all eyes turn to our phenomenal production team with extensive experience at the very height of our industry’s ambitions. With this world-class group of engineers and fabrication specialists working in cutting-edge facilities, we can turn our hand to absolutely anything. No really. Try us.